Setsubun – Welcoming Good Fortune in Japan
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Setsubun is a traditional Japanese event that marks the transition from winter to spring.
It is usually celebrated on February 3rd, depending on the year, and symbolizes a fresh start.
The word Setsubun literally means “seasonal division.”
The Meaning of Setsubun
In Japanese culture, seasonal changes are believed to be important moments for spiritual cleansing.
During Setsubun, people perform rituals to drive away bad luck and invite good fortune for the coming year.
This tradition has been practiced for over a thousand years.
Throwing Beans to Chase Away Evil
The most famous Setsubun custom is mamemaki, or bean throwing.
Roasted soybeans are thrown while saying:
“Oni wa soto! Fuku wa uchi!”
“Demons out! Good fortune in!”
The beans represent purity and protection, and the act symbolizes removing negative energy.
Eating Ehomaki
Another popular Setsubun tradition is eating ehomaki, a thick sushi roll filled with various ingredients.
People eat it:
- In silence
- Facing the year’s lucky direction
- Without cutting the roll
This custom is believed to bring health and happiness for the year ahead.
Setsubun at Temples and Shrines
Many temples and shrines across Japan hold special Setsubun events.
Famous figures, sumo wrestlers, or local celebrities may throw beans to large crowds.
Visitors are welcome, making Setsubun a fun and lively cultural experience for travelers.
Setsubun in Modern Japan
Today, Setsubun is celebrated at home, schools, temples, and even offices.
Children often wear oni (demon) masks, turning the event into a joyful family tradition.
While modern life has changed, the core meaning remains the same: cleansing, renewal, and hope.
Why Setsubun Is Special for Travelers
Experiencing Setsubun offers insight into how Japanese people connect with nature and seasons.
It shows how ancient beliefs still shape everyday life in Japan.
Even simple participation—watching a bean-throwing ceremony or trying ehomaki—can become a memorable cultural moment.
Conclusion
Setsubun is a celebration of renewal and positive energy.
Through simple rituals, it encourages reflection, gratitude, and a fresh start.
For travelers visiting Japan in early February, Setsubun is a wonderful opportunity to experience living tradition.
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