Culture
The World of Underground Idols in Japan
When people think of Japanese pop culture, mainstream idol groups like AKB48 or Nogizaka46 often come to mind. However, beneath the glittering surface of the idol industry lies another fascinating subculture: underground idols, known in Japanese as chika aidoru. These performers represent the raw, grassroots side of the idol world, where passion, dedication, and close […]
The Growing Popularity of Matcha and Matcha Lattes in Japan and Beyond
In recent years, matcha has become one of the most talked-about drinks in both Japan and international cafe culture. Known for its vibrant green color and slightly bitter yet refreshing taste, matcha is finely ground green tea powder that has been part of Japanese tradition for centuries. Once reserved for tea ceremonies, it is now […]
The Charm of Kawaii (Cute) Culture in Japan
When people think of Japan, one of the first words that comes to mind is kawaii, which means “cute” in Japanese. Kawaii culture has become one of the country’s most recognizable cultural exports, influencing fashion, art, entertainment, and even everyday life. But what exactly is kawaii culture, and where can you experience it in Japan? […]
The Evolution of Otaku (Geek) Culture in Japan – From Underground to Global Phenomenon
The word “otaku” is now recognized worldwide, but its meaning and image have changed dramatically over the past few decades. Once a negative label in Japan, today it represents a wide and diverse community of passionate fans. Understanding this evolution will help travelers appreciate Japan’s pop culture hotspots such as Akihabara, Ikebukuro, and Nakano even […]