Culture
How to Enjoy Japanese Arcades – From Purikura to Taiko no Tatsujin
For many visitors to Japan, arcades are more than just a place to play video games—they are a unique part of modern Japanese pop culture. You can find them all over major cities, especially in Akihabara, Ikebukuro, and Shinjuku, where multi-floor arcades line the streets with bright neon signs. These amusement spaces offer a wide […]
Akihabara vs Ikebukuro – Which is Better for Anime Fans?
Tokyo is the ultimate destination for anime lovers from around the world, and two neighborhoods stand out above the rest: Akihabara and Ikebukuro. Both are hotspots for anime, manga, and gaming culture, but they each have a unique atmosphere and cater to different types of fans. If you’re planning a trip to Tokyo, here’s how […]
The Global Anime Boom Among Young People: Why Japan Is at the Heart of It
Anime is no longer just a niche hobby in Japan—it has become a worldwide cultural phenomenon, especially among younger generations. From Tokyo to New York, Paris to São Paulo, anime shapes fashion, music, art, and even travel. For many international visitors, exploring Japan’s anime culture is one of the main reasons to book a trip. […]
The World of Underground Idols in Japan
When people think of Japanese pop culture, mainstream idol groups like AKB48 or Nogizaka46 often come to mind. However, beneath the glittering surface of the idol industry lies another fascinating subculture: underground idols, known in Japanese as chika aidoru. These performers represent the raw, grassroots side of the idol world, where passion, dedication, and close […]
The Growing Popularity of Matcha and Matcha Lattes in Japan and Beyond
In recent years, matcha has become one of the most talked-about drinks in both Japan and international cafe culture. Known for its vibrant green color and slightly bitter yet refreshing taste, matcha is finely ground green tea powder that has been part of Japanese tradition for centuries. Once reserved for tea ceremonies, it is now […]
The Charm of Kawaii (Cute) Culture in Japan
When people think of Japan, one of the first words that comes to mind is kawaii, which means “cute” in Japanese. Kawaii culture has become one of the country’s most recognizable cultural exports, influencing fashion, art, entertainment, and even everyday life. But what exactly is kawaii culture, and where can you experience it in Japan? […]
The Evolution of Otaku (Geek) Culture in Japan – From Underground to Global Phenomenon
The word “otaku” is now recognized worldwide, but its meaning and image have changed dramatically over the past few decades. Once a negative label in Japan, today it represents a wide and diverse community of passionate fans. Understanding this evolution will help travelers appreciate Japan’s pop culture hotspots such as Akihabara, Ikebukuro, and Nakano even […]