Where to Buy a Watch in Tokyo – A Complete Guide for Watch Lovers
melomelotours
Tokyo is one of the best cities in the world to buy a wristwatch.
From brand-new luxury models to rare vintage pieces, the city offers an incredible variety of options. Whether you are a first-time buyer or a serious watch collector, knowing where to go makes all the difference.
In this article, we introduce the best areas in Tokyo to buy watches, with a special focus on Ginza and Nakano, the two most famous watch-shopping districts.
Ginza: The Best Area for Luxury and New Watches
Ginza is Tokyo’s most elegant shopping district and the top destination for new luxury watches.
Here, you will find official brand boutiques, authorized dealers, and high-end pre-owned watch stores, all within walking distance.
What Makes Ginza Special?
- Flagship boutiques of world-famous brands
- Excellent customer service and after-sales support
- English-speaking staff in many stores
- A refined shopping atmosphere
Recommended Watch Shops in Ginza
Luxury Brand Boutiques
- Rolex, Omega, Cartier, Grand Seiko, Zenith, and many more
These boutiques are perfect if you want a brand-new watch with a full manufacturer warranty.
High-End Pre-Owned & Specialty Stores
- GINZA RASIN – A very popular shop offering both new and pre-owned luxury watches
- WATCHNIAN Ginza Flagship Store – Wide selection of modern luxury models
- COMMIT GINZA – Known for high-quality pre-owned watches
- Grand Seiko Boutique Ginza – Ideal for those interested in Japan’s finest watchmaking
If you want to compare multiple luxury brands in a short time, Ginza is the most efficient and enjoyable area to visit.
Nakano: The Holy Land for Pre-Owned and Vintage Watches
If you are interested in pre-owned, vintage, or discontinued models, Nakano is a must.
Most watch stores are concentrated inside and around Nakano Broadway, making it easy to visit many shops in one place.
Why Nakano Is So Popular
- One of the largest selections of pre-owned watches in Japan
- Competitive prices due to high store concentration
- Rare and discontinued models can sometimes be found
- Trusted shops with strong reputations
Recommended Watch Shops in Nakano
- WATCHNIAN Nakano & Nakano 2nd Store – Large inventory of luxury watches
- Kamekichi Nakano Flagship Store – Famous among watch enthusiasts
- Betty Road – Long-established store with reliable quality control
- Renzu – Great for unique and hard-to-find models
- Time Walker – Stylish selection including vintage pieces
Nakano is ideal for travelers who enjoy comparing prices and searching for hidden gems.
Other Areas to Check Out in Tokyo
Ueno / Ameyoko
This area is more casual and budget-friendly.
While luxury watches are limited, you may find affordable models or interesting deals.
Department Stores & Electronics Stores
Major department stores such as Isetan, Takashimaya, and electronics retailers like Bic Camera also sell watches, mainly new models in the mid-range price category.
Tips for Buying a Watch in Tokyo
- Decide your goal first: new, pre-owned, or vintage
- Visit Ginza for luxury and peace of mind
- Go to Nakano for variety and value
- Check online inventories in advance to save time
- Ask about tax-free shopping: Most stores offer tax-free purchases for visitors
Japanese watch shops are known for honesty, accurate descriptions, and excellent condition grading, making Tokyo a very safe place to buy a watch.
Conclusion
Tokyo is a dream destination for watch lovers.
For a perfect experience, we recommend combining Ginza for luxury boutiques and Nakano for pre-owned and vintage watches. Even if you are not planning to buy, simply browsing these areas is an unforgettable experience.
If you are visiting Tokyo and want help planning a shopping-focused itinerary, melomelotours.com can create a customized tour tailored to your interests.
＼ Get the latest news ／
