August 2025
The Different Types of Maid Cafes in Japan
When people think of maid cafes, they usually imagine young women in cute maid costumes welcoming customers with a cheerful “Welcome home, Master!”. While that image is true, the world of maid cafes is actually quite diverse. Over the years, different styles of maid cafes have developed in Tokyo’s Akihabara and beyond, each offering its […]
The Global Anime Boom Among Young People: Why Japan Is at the Heart of It
Anime is no longer just a niche hobby in Japan—it has become a worldwide cultural phenomenon, especially among younger generations. From Tokyo to New York, Paris to São Paulo, anime shapes fashion, music, art, and even travel. For many international visitors, exploring Japan’s anime culture is one of the main reasons to book a trip. […]
The World of Underground Idols in Japan
When people think of Japanese pop culture, mainstream idol groups like AKB48 or Nogizaka46 often come to mind. However, beneath the glittering surface of the idol industry lies another fascinating subculture: underground idols, known in Japanese as chika aidoru. These performers represent the raw, grassroots side of the idol world, where passion, dedication, and close […]
Discover the Deep Side of Western Tokyo – Golden Gai, Nakano, and Beyond
When most travelers think of Tokyo, they imagine the neon lights of Shinjuku, the famous crossing in Shibuya, or the trendy streets of Harajuku. But to truly understand the city’s culture and nightlife, you need to dive into its deep spots—hidden corners that locals love but many tourists overlook. Western Tokyo is full of these […]
The Growing Popularity of Matcha and Matcha Lattes in Japan and Beyond
In recent years, matcha has become one of the most talked-about drinks in both Japan and international cafe culture. Known for its vibrant green color and slightly bitter yet refreshing taste, matcha is finely ground green tea powder that has been part of Japanese tradition for centuries. Once reserved for tea ceremonies, it is now […]
The Charm of Kawaii (Cute) Culture in Japan
When people think of Japan, one of the first words that comes to mind is kawaii, which means “cute” in Japanese. Kawaii culture has become one of the country’s most recognizable cultural exports, influencing fashion, art, entertainment, and even everyday life. But what exactly is kawaii culture, and where can you experience it in Japan? […]
The Connection Between Idols and ConCafes (Themed Cafes) in Japan
Japan’s pop culture is full of unique subcultures, and two of the most fascinating are idols and ConCafes (themed cafes). At first glance, they may seem different—the idol world is about music and entertainment, while concept cafés are themed restaurants where staff dress up and play a role. However, these two cultures are closely connected, […]
The Best Anime Shops in Akihabara You Must Visit
Akihabara, often called the “Mecca of Anime and Otaku (Geek) Culture”, is one of the best places in the world to shop for anime merchandise. Whether you are looking for manga, figures, character goods, or limited-edition collectibles, Akihabara offers countless stores where fans can find their treasures. Here are some of the top anime shops […]
Akihabara ConCafe Fashion – On-Duty and Off-Duty Styles
When visiting Akihabara, many tourists are fascinated not only by the unique themed cafes but also by the people who work there. ConCafe (Themed Cafe) staff, often called ConCafe-jo, have their own distinctive fashion styles that reflect both their work persona and their private lives. Let’s explore the difference between their on-duty uniforms and off-duty […]
The Evolution of Otaku (Geek) Culture in Japan – From Underground to Global Phenomenon
The word “otaku” is now recognized worldwide, but its meaning and image have changed dramatically over the past few decades. Once a negative label in Japan, today it represents a wide and diverse community of passionate fans. Understanding this evolution will help travelers appreciate Japan’s pop culture hotspots such as Akihabara, Ikebukuro, and Nakano even […]